On March 16th, 2021, SANY hosted the Global Dealer Summit 2021 at SANY’s international headquarters in Changsha, China. The themes of the summit focused on cooperation, innovation and win-win campaigns. For the first time, due to the COVID-19 pandemic, this year’s summit took the form of a streamed online event, connecting with global dealers who were unable to attend the summit in person.
A festival of harvest overseas: SANY holds Global Dealer Summit 2021 online:
Mr. Xiang Wenbo, President of SANY Heavy Industry, Mr. Xu Qingwei, Managing Director of SANY International Headquarters, Mr. Tang Jianguo, Deputy Managing Director of SANY International Headquarter, Mr. Zhu Jinsong, Deputy Managing Director of SANY International Headquarters, Mr. He Yuan, Marketing&Sales Director of SANY International Headquarters, Mr. Liu Wei, Managing Director of the Sales&Marketing Division of SANY Crane Business Unit, attended the summit and addressed representatives from over 200 global dealers watching the event online.
Year 2020,hit by pandemic, saw a 27% reduction in the global market for construction machinery. However, as Managing Director of SANY International Headquarters Mr. Xu Qingwei commented in his speech, despite the challenges and difficulties, SANY’s internationalization strategy proved on a right track, evidenced by the fact that SANY’s global businesses maintained a steady growth in the context of pandemic, achieving an increase of 3% y-o-y in sales topping $2.4 billion. According to Mr. Xu, additional incentive policies are to be introduced in order to facilitate and inspire global dealers, who are the main participants and actioners in SANY’s internationalization blueprint.